Best Event LeadsSEGMENT AND CONNECT
Do it yourself

Free tools. Better leads.

I think these free practical guides will help most sales people and businesses improve their return on investment at an event without the need for a consultant session. Use them as they are, change what doesn't suit your business, and make them your own. We've included examples from different industries to get your thinking moving.

These are free to download. No email required. I know these work and I want to see you and your team succeed.

And if you want more advice,I’m available too

The Approach

A simple way to start conversations, quickly segment visitors and move on to the next opportunity.

Open PDF ↗One-page illustrated guide · Opens as PDF

Segmentation Question Builder

Work out which visitors are a good fit for your business, then develop two or three questions to identify them quickly.

5 illustrated guides · Opens as PDF

Example industries

Use these examples to get your thinking moving. Adapt the questions to your own offer, audience and event.

Gaming PCsOpen PDF ↗
Bespoke KitchensOpen PDF ↗
High-Rise FormworkOpen PDF ↗
Fleet Management SoftwareOpen PDF ↗
Broadband / Managed NetworksOpen PDF ↗

Before the Doors Open

Prepare your team before the show. Practise your questions, rehearse your responses and identify one bad habit to break.

Open PDF ↗One-page preparation guide · Opens as PDF